SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: earn steadily, save aggressively, get a home, and prepare for retirement. However Gen Z is approaching cash with a fresh point of view. As opposed to focusing only on lasting buildup, this generation is prioritizing balance, health, an

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